We are entering an era in which almost everyone and everything is networked… the early stages of a purely networked world. We will be immersed in a mesh of networks of networks, which change how business and society operate.
Leading enterprises are weaving communities into their products and services and use employees and partners as marketers: social production, co-creation, open innovation, the wisdom of crowds, collective wisdom, democratizing innovation, wikinomics, mass collaboration, network economy,… the new business paradigm is based on social computing and smart business networks.
We at ZMG are focusing on two increasingly blurring boundaries of the organisations: the supply side and the marketing side. Our portfolio of capabilities is structured into three areas of expertise: